Axonal Privacy Policy

Objectives

The purpose of this Privacy Policy is to present our practices regarding the collection, use, disclosure, sharing, and management of personal information provided on the Axonal website.

Our Privacy Policy also describes the measures we take to protect the security of this information and how you can access, modify, or delete your personal information.

Definitions

Website: Refers to the site accessible at axona.io and all its subdomains.
Axonal: Refers to the company name. In the context of this policy, Axonal also includes its suppliers or licensors, as well as their respective employees, officers, directors, shareholders, agents, subcontractors, and other representatives. The expressions "we," "our," or "us" also refer to Axonal.
Personal Information: Designates any information about an individual from which that person can be identified. This does not include information where the identity has been removed (anonymous data).

Collection of Personal Information

We collect personal information that you provide to us in different ways:

Through Our Direct Exchanges

Direct exchanges include, notably:

Communication with us through a form available on the website;
Communication with us about the services and products we offer;
Communication with us for the purpose of asking a question, submitting a comment, or filing a complaint (customer service);
Use of social media.

Through Automatic Technologies or Interactions

When you use our website, we automatically collect certain technical data about your equipment and Internet navigation.

Our website uses cookies and similar technologies such as "web beacons" or "invisible pixels". These technologies allow us, in particular, to understand which pages you view. We use these tools to optimize and adapt our website and services.

Through Third Parties

We may obtain information about you from other sources, including customers, service providers, and business partners, and combine this information with the information we have collected about you. Thus, we may use third parties, such as Google (via Google Analytics), to:

Perform remarketing (targeted advertising).
Create reports related to the impressions recorded for our advertisements.
Collect, analyze, and/or gather your personal information (such as IP address, demographic data, and interests) to help us understand how visitors interact with our website and to improve our products and services.

Types of Information Collected

We may collect, use, store, and transfer different types of personal information about you, which we have grouped as follows:

Contact Information: Name, first name, email address, title, phone number, mailing address, and contact preferences.
Social Media Data: Information associated with any social media account (username, profile photo, etc.) when you interact with our content on these platforms.
Technical Data: IP address, your connection data, browser type, time zone settings, Internet service provider, and other technologies on the devices you use to access our website.
Usage Data: Number of visits, average date and time spent on our Websites, as well as information on how you use our products and services.
Marketing and Communication Data: Your preferences for receiving marketing communications from us or related third parties.

We also collect, use, store, and share aggregated information, such as statistical or demographic information. Aggregated information may be derived from your personal information but is not considered personal information if it does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific feature of our website. However, if we combine or connect aggregated information with your personal information to identify you directly or indirectly, we treat it as personal information that will be used in accordance with this Policy.

Use of Personal Information

We limit the collection of personal information to that which is reasonably required to achieve the purposes for which it is collected. We use your personal information primarily to:

Execute the contract we are about to enter into or have entered into with you (contract execution).
Pursue our legitimate interests (or those of a third party), provided that your interests and fundamental rights do not override those interests. This includes communication, product/service improvement, business operation, and fraud prevention.
Comply with a legal obligation to which we are subject.

Objectif spécifique / Specific Purpose	Motif légal principal /Main Legal Basis	Intérêt Légitime / Legitimate Interest
Personalize the experience through social media.	Legitimate interest	Analyze how customers use our products, operate and grow our business.
Analyze visits to our website and improve them.	Legitimate interest and Legal obligation	Operate and improve our business, provide administrative and technical services, prevent fraud.
Manage customer relationships (CRM).	Legitimate interest	Improve our marketing strategies and develop our offering.
Respond to your queries via the website form.	Legitimate interest	Respond to your request, maintain a cordial relationship.

Disclosure of Personal Information

Unless explicitly stated, we do not sell, rent, transfer, or disclose your personal information to third parties for undisclosed purposes without your consent. Access to your personal information is restricted to Axonal personnel who need it in the performance of their duties.

We may share some of your personal information with:

Service Providers: Third parties who provide services on our behalf (e.g., Google for audience analysis), in Canada, the United States, or abroad. We do not authorize them to use this information for their own commercial purposes.
Entities, Organizations, and Authorities for Legal Purposes: To comply with a lawful order, respond to an investigative body, or as necessary to assert or exercise legal claims.
Another Entity in the Context of Commercial Operations: In the event of a sale, merger, or transfer of assets or business.

Retention and Protection of Personal Information

We implement administrative, technical, and physical security measures (e.g., firewall, encryption, access controls) to protect your personal information against unauthorized access, use, modification, and disclosure.

We retain your personal information only for the time necessary to achieve the purposes described in this policy or to comply with legal requirements.

In the event of a security breach resulting in a real risk of serious harm (bodily injury, humiliation, financial loss, etc.), we will inform you directly as soon as possible and report the breach to governmental authorities.

Your Rights Regarding Your Personal Information

You have the following rights regarding your personal information:

Right of Access: Request access to your personal information and verify that we are processing it legally.
Right to Correction: Request the correction or updating of incomplete, inaccurate, or outdated data.
Right to Erasure: Request the deletion or removal of personal information when there is no good reason for us to continue processing it.
Right to Object: Object to the processing of your personal information when we rely on our legitimate interest, or for direct marketing purposes.
Right to Restriction: Request the suspension of the processing of your personal information in certain cases (e.g., verification of accuracy).
Right to Data Portability: Request the transfer of your personal information to yourself or a third party in a structured, machine-readable format.
Right to Withdraw Consent: Withdraw your consent when we rely on it to process your personal information.

We will respond to all legitimate requests within thirty (30) days.

Contacting Us

If you have any questions or comments regarding how we process your personal information, or to exercise any of your rights, please contact our Personal Information Protection Officer:

First and Last Name: David Beauchemin
Function: CEO
Email: info@axonal.io

You can also withdraw your consent to the collection, use, and disclosure of your personal information at any time using the contact details above.